It's jewellery made for mums (and others), by mums. 

Even though teething necklaces are no longer being made, this doesn't mean the end for BPA free silicone and organic wood jewellery and bag tags. 

What exactly is mama (and other) friendly jewellery? 

Well it is virtually indestructible, non toxic, washable, and hygienic items that you can wear when around your kids without the fear of being strangled or having your newest purchase destroyed by (lovingly) inquisitive little folk. 

It can brighten up a spew covered outfit or add a bit of colour to that stripe-a-thon you have going on. 

It can be stomped on, thrown in the sink, or tossed in a pile at the end of the day and still survive.